When talent marketing leaders get together, certain tools keep coming up—some in glowing terms, others with a healthy dose of debate. We analyzed hundreds of discussions from the Talent Marketing Board to see which platforms are mentioned most often, how our members feel about them, and what they’re saying.
The most talked-about tools this year and sentiment
Below are the top 15 most-mentioned tools ranked by how often they appeared in conversation, paired with a sentiment score from 1 (painful experience) to 10 (absolutely love it). As you can see, most were on the positive side.
This reflects a nuanced, balanced landscape of diverse tools that talent leaders are relying on for employer brand and recruitment marketing.
| Rank | Vendor | Mentions | Sentiment (1–10) | Category | Representative member comment |
|---|---|---|---|---|---|
| 1 | 59 | 6.1 | Professional networking / recruitment platform | “LinkedIn was pretty clear that they do not recommend this approach for high-volume outreach.” | |
| 2 | Workday | 53 | 6.2 | HRIS / HCM suite | “If I were in a different industry, I might find Workday’s workflow a bit easier to adapt.” |
| 3 | Indeed | 44 | 6.2 | Job board / recruitment advertising | “It’s been helpful to use Indeed insights to understand candidate trends in competitive roles.” |
| 4 | Glassdoor | 32 | 6.1 | Employer review platform | “Reviewing Glassdoor ratings over time helps us see if employer perception is improving.” |
| 5 | SAP | 13 | 6.4 | HRIS / HCM suite | “Pros: comprehensive view; Cons: reporting in SAP SuccessFactors can be cumbersome.” |
| 6 | iCIMS | 11 | 6.5 | Applicant tracking system (ATS) | “We use iCIMS Video Studio but want it to be more central to the hiring flow.” |
| 7 | Phenom | 7 | 6.4 | Talent experience / career site | “Phenom frequently comes up as the other major player in our conversations.” |
| 8 | Handshake | 7 | 6.2 | University recruiting platform | “We keep Handshake active, but engagement results have been mixed.” |
| 9 | Coursera | 7 | 6.2 | Online learning platform | “There are specific Coursera courses we recommend for manager communication skills.” |
| 10 | Oracle | 6 | 5.9 | HRIS / ERP suite | “Oracle’s reporting isn’t as flexible as we’d hoped.” |
| 11 | HireVue | 6 | 6.1 | Video interviewing platform | “We debated whether this type of question format in HireVue offers the best candidate experience.” |
| 12 | Beamery | 6 | 6.0 | Talent CRM / candidate engagement | “We’ve had challenges integrating Beamery with our ATS and would welcome advice.” |
| 13 | SuccessFactors | 5 | 6.6 | Performance & engagement suite | “Looking to drive more meaningful performance conversations with SuccessFactors.” |
| 14 | Greenhouse | 4 | 6.2 | Applicant tracking system (ATS) | “We use Greenhouse with a straightforward, integrated workflow.” |
| 15 | SmartRecruiters | 4 | 6.5 | Applicant tracking system (ATS) | “Seeking ways to streamline high-volume hiring in SmartRecruiters.” |
| Notes: Sentiment is a heuristic 1–10 scale derived from community discussions. Quotes are anonymized and paraphrased for clarity. | |||||
Share of Voice in 2025 compared to 2024
And in this chart, we see how trends in discussions are changing over time. As you can see, we have some new tools joining us on the discussion scene rising quickly, while others have faded.
| Rank | Vendor | Mentions 2024 | Mentions 2025 | SOV 2024 | SOV 2025 | Δ SOV (pp) |
|---|---|---|---|---|---|---|
| 1 | Indeed | 22 | 44 | 8.46% | 15.44% | ▲ 6.98 pp |
| 2 | Glassdoor | 21 | 32 | 8.08% | 11.23% | ▲ 3.15 pp |
| 3 | Coursera | 0 | 7 | 0.00% | 2.46% | ▲ 2.46 pp |
| 4 | 49 | 60 | 18.85% | 21.05% | ▲ 2.20 pp | |
| 5 | HireVue | 1 | 6 | 0.38% | 2.11% | ▲ 1.72 pp |
| 6 | SmartRecruiters | 0 | 4 | 0.00% | 1.40% | ▲ 1.40 pp |
| 7 | Handshake | 4 | 7 | 1.54% | 2.46% | ▲ 0.92 pp |
| 8 | Udemy | 0 | 2 | 0.00% | 0.70% | ▲ 0.70 pp |
| 9 | Oracle | 4 | 6 | 1.54% | 2.11% | ▲ 0.57 pp |
| 10 | iCIMS | 27 | 11 | 10.38% | 3.86% | ▼ -6.52 pp |
| 11 | Workday | 75 | 53 | 28.85% | 18.60% | ▼ -10.25 pp |
| 12 | Phenom | 16 | 7 | 6.15% | 2.46% | ▼ -3.70 pp |
| 13 | SAP | 23 | 15 | 8.85% | 5.26% | ▼ -3.58 pp |
| 14 | Greenhouse | 7 | 4 | 2.69% | 1.40% | ▼ -1.29 pp |
| 15 | SuccessFactors | 7 | 5 | 2.69% | 1.75% | ▼ -0.94 pp |
| Notes: SOV is calculated within this vendor set. Δ SOV is the change in percentage points from 2024 to 2025. Data reflects member discussions in the Talent Marketing Board forum. | ||||||
