Joyce Liu is Chief Financial Officer at Assemble, where she focuses on accelerating membership growth and expanding company margins while helping further professionalize the organization. She brings deep financial leadership and M&A expertise, having led more than a dozen acquisitions and contributed to three multi-billion-dollar exits over the course of her career. Joyce is excited to help drive Assemble’s growth journey and strengthen its competitive position against more mature industry players. Outside of work, she values spending time with friends and family.
